Dr. Phil

Project

Take Phil McGraw's bestseller Self Matters and turn it into an online experience, complete with 50 custom videos and a private workbook. While Dr. Phil has a following, his audience either tunes into his show or buys his books. Purchasing a subscription online would be a new frontier for personal growth and Dr. Phil. 

Execution

As the lead copywriter on the project, I delivered the direction for all fifty videos, including the marketing videos and the program itself, as well as the copy for the marketing landing page, the top of which you see here. Several thousand fans paid for the program and watched the videos as they progressed.