Reawaken Desire

While love wants to know everything, desire requires distance. Without distance, the spark is smothered and the flame goes out. This concept is both counterintuitive and incredibly straightforward. To paraphrase Esther Perel, we often think of our partners as a possession we have purchased when in fact they are on loan to us with the option to renew. 

 
Screen Shot 2016-08-30 at 10.02.05 AM.png

Project

Take relationship therapist Esther Perel's bestselling Mating in Captivity and turn it into an online program with activities to help couples court desire. The language needed to appeal to couples of all ages, orientation and interest. 

Execution

A four-section program with many activities, including this one, which brings the user through a step-by-step process to remind them of who they are and what they want. Knowing who you are as an individual will help you be stronger as a couple. 

Have copy needs? Get in touch with Erika.